Jaunted Reports Rosetta Stone
Now Vending in Airports

Posted by admin on June 23, 2010

For those of you marketing geeks out there, or anyone who can appreciate the impulse candy bar placement at the grocery check out, Rosetta Stone has taken point of purchase science out of the airport kiosk for travelers of the world. Now, while you’re waiting for that connecting flight to Montevideo you can spend those three hours learning Spanish. Stuck at JFK on your way to Beijing? Swipe your Visa for a head start on Mandarin. These language course vending machines have been spotted in airports across the country. This is an example of great placement, well planned marketing and a great service to travelers at the same time. Well done, Rosetta Stone.

Has anyone else stumbled upon a great travel-related service, idea, product or marketing tactic that just really made sense? I’d love to hear from other travelers and marketers about what you’re seeing out there. Check out the original article below by Jaunted, and be sure to leave us a comment if you find this stuff as interesting as I do. Cheers!

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Source: Jaunted.com (article and photo)

June 21, 2010 at 4:55 PM | by JetSetCD

http://www.jaunted.com/story/2010/6/21/162735/902/travel/Rosetta+Stone+Busts+into+the+Airport+Vending+Machine+Game

Where: Orlando International Airport [map], Orlando, FL, United States

RosettaStonevending

We’ve seen vending machines at airports peddling everything from Kosher food to gold bars, and yet this Rosetta Stone vending machine at Orlando International Airport completely took us by surprise last weekend.

It makes perfect sense to be selling the expensive (but comprehensive) language learning courses at an airport, but why in the terminal with the flights from Southwest and Jetblue? They aren’t exactly flying to Europe or Asia or anything. That said, these are selling as when we passed back by this machine on our flight out of MCO, we noticed that a few more languages had sold out.

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